What’s the next blockbuster fragrance brand? in Greenwood

Fragrance expert names 'Portrait of a Lady' as best perfume for women over 40

Its rich blend of Turkish rose, patchouli and incense turns heads.

The Best Fragrance Advent Calendars of 2026, According to a Perfume-Obsessed Beauty Editor

The 2026 fragrance advent calendars are here, and a perfume-obsessed beauty editor is narrowing down the best picks from ...

Fall Fragrance Trends 2026: The Rise Of Experiential Fragrance

Discover the fragrance trends shaping 2026, from experiential fragrance and immersive brand activations to the growing role ...

Target launches fine fragrance line Haeze, and items start at just $10

While the retailer has had success with Fine'ry, the luxury perfume-inspired fragrance line that launched in 2023, Haeze is ...

5 Fragrance Trends to Try Now, According to Expert Perfumers

There’s nothing like the thrill of walking through the perfume aisle of a department store or Sephora and finding your signature scent (or two). With fragrance trends abounding, people everywhere are ...

Heretic’s Haunting New Fragrance Collection Brings ‘Werwulf’ To Life Offscreen

Heretic perfumer Douglas Little partnered with Robert Eggers, director of “Werwulf,” and Focus Features on a fragrance ...

What’s the next blockbuster fragrance brand?

To receive the Vogue Business newsletter, sign up here. Consumer preferences in the fragrance market are shifting once more. Cool credentials and heavy marketing spend are no longer enough. Instead, ...

Stephanie Phair Bets on AI-powered Fragrance Discovery With Parfumerie

The nascent platform aims to connect personalized scent discovery to purchases through multibrand retailers, beginning in the ...

Inside The Fragrance Foundation Circle of Champions Dinner 2026

The night celebrated David Greenberg, chairman and former chief executive officer of L'Oréal USA, as he was inducted into the circle.

Most Men Are Wearing Cologne Wrong, According to a Fragrance Expert

Arquiste founder Carlos Huber explains how sweat, skin chemistry, heat, and travel change a fragrance, and why active men may ...

Fire at frac location in Greenwood results in multi-agency response

$Multiple fire departments successfully extinguished a fire at a fracking location in Greenwood, Texas, on Wednesday.$

Multiple fire departments successfully extinguished a fire at a fracking location in Greenwood, Texas, on Wednesday.

Greenwood oilfield fire prompts multi-agency response

Firefighters from around Midland County worked together Wednesday morning to combat a fire at an oilfield location in ...

Two candidates, two visions for the City of Greenwood

Greenwood’s two mayoral candidates outlined differing approaches to public safety, economic development and city spending ...

Meeker defeats incumbent Kinslow in Greenwood mayoral race

Greenwood will have a new mayor after Tuesday's midterm election with City Councilman Ralph Meeker winning his race, while ...

Officials release new details in fatal Greenwood house fire

City and county firefighters responded Monday morning to a fatal residential fire on Lawton Street that left one woman dead ...

Greenwood Sensory Shoppe caters to neurodivergent kids and adults

Neat rows of colorful squishy ducks, corn, axolotls, butter, and chicken wings; textured cubes; fidget keyboards; containers of slime and more line the walls of The Sensory Shoppe, one of Greenwood’s ...

Greenwood mayoral candidate calls for police chief to resign after wrongful death lawsuit

Mayoral candidate James Long is calling for Greenwood Police Chief T.J. Chaudoin to resign following a wrongful death lawsuit ...

The Neighborhood Fighting Not to Be Forgotten

When Brenda Nails-Alford received the letter informing her that her ancestors were survivors of the 1921 Tulsa Race Massacre, she had to reread it five times. The massacre was a two-day onslaught of ...